This informative workshop will identify and describe capital sources for your business, including debt, loans, and equity. Attendees will gain a high-level understanding of the business lifecycle and capital available to businesses at different stages of the lifecycle. We'll also discuss strategies to make your business bankable or equity-ready, as well as how to bootstrap […]

This webinar will walk through the key components of a holiday digital marketing plan that actually works - and is feasible for bootstrapping small business owners. Starting with an overview of customer acquisition, we will explore how timeline and messaging play a crucial role in moving customers (or potential customers) through in time for the […]

This workshop will help you understand various strategies for pricing and how to calculate your break-even point. We will go over the elements that you need to look at to determine your pricing, like product or service costs, COGS, break-even points, other revenue needs, customer factors, and competition. We will also discuss the market-driven factors […]

This webinar is loaded with best practices for how to run a small business from the perspective of someone who lives it daily. George Sales is sharing lessons learned from his journey of planning, executing, and running a restaurant in a small town in VT.