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Webinar – Comcast Business: Steering Your Brand Through Crisis
April 30, 2020 @ 1:00 pm
In every crisis, there are decisions and actions that can make or break any brand. Fortune favors the prepared, agile, and decisive; a truism in good times and even more so during global In every crisis, there are decisions and actions that can make, or break, a brand. Fortune favors the prepared, agile and decisive – true in good times, even more so in testing ones. Brand actions matter – and brands will be rewarded, or not, based on how they were perceived during difficult times. This panel will examine the three phases of managing your brand through a crisis as it begins, peaks and your company comes out the other side.
Join us on April 30 at 1 p.m. ET for “Steering Your Brand Through Crisis,†a webinar from Comcast Business. Our panel will discuss the keys to successfully be managing your brand and messaging through the three phases of any crisis: at its inception, as it grows and peaks, and, finally, as your brand emerges from the disruption.
Panelists:
Lou Aversano, Chief Executive Officer, Ogilvy & Mather USA
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